A.T.C. – This Beat Is Def

Description

“A.T.C. – This Beat Is Def,” released in 1987 under Scarface Records and Macola Record Co., stands as a noteworthy entry in the history of hip-hop, particularly within the Electro style. This 12″ vinyl release by A.T.C. (A Touch of Class), a hip-hop/rap trio from Hunter’s Point, San Francisco, encapsulates the innovative spirit of the West Coast hip-hop scene of the late 1980s.

The trio, consisting of M.C.G. (G. Lawrence), J.M.C. (J. King), and D.J.T., brought a unique flavor to the genre, blending rhythmic beats with stylized lyrics. The album features the extended mix of “This Beat Is Def” as its A-side, a 7:00-minute track that showcases the group’s ability to create a captivating and danceable sound, resonating with the electro vibes of the era.

The B-side opens with a more concise “Radio Mix” of “This Beat Is Def,” offering a 3:45-minute version that condenses the essence of the track for a broader audience. This is followed by “Down By The Bay,” a 5:15-minute song that continues the album’s exploration of rhythmic complexity and lyrical dexterity, reflective of the group’s roots in Hunter’s Point.

Produced by the upcoming Bay Area rapper Paris, the album marks one of his early forays into production, setting the stage for his subsequent influence in the hip-hop industry. The production on “This Beat Is Def” is characterized by its use of electronic sounds and beats, a signature of the electro hip-hop style that was gaining momentum during this period.

The album was both manufactured and distributed by Macola Record Co., with executive production by Oscar J. Jackson, Jr., and lacquer cut by R. Simpson. The writing credits primarily go to G. Lawrence, J. King, and P. Bounds, highlighting the collaborative nature of the album’s creation.

“This Beat Is Def” by A.T.C. is more than just an album; it’s a snapshot of a transformative period in hip-hop. It captures the innovative spirit of the West Coast scene and the burgeoning talent of artists and producers who were redefining the boundaries of the genre. The album remains a significant piece for those interested in the evolution of hip-hop music and the diverse sounds that have emerged from the West Coast.